Reviews, Ratings, and User-Generated Content Policy

1. Scope and Covered Content

This policy applies to reviews, star ratings, comments, testimonials, questions, answers, photos, videos, design feedback, seller responses, service feedback, delivery feedback, and other user-generated content submitted through Wiroko websites, apps, messaging flows, support channels, or related marketplace tools.

It applies to buyers, sellers, service providers, affiliates, influencers, staff users, guests, and anyone else who submits, requests, amplifies, republishes, or moderates marketplace feedback through Wiroko.

2. Purpose of Marketplace Feedback

Marketplace feedback exists to help users make informed decisions and to help Wiroko maintain trust, safety, and quality standards. Feedback must not be used as a deceptive marketing channel, a coercion tool, or a mechanism for unfair competitive harm.

Wiroko may organize, summarize, sort, feature, or rank reviews and related content using recency, relevance, verification status, language, reported concerns, quality checks, product fit, or other trust and product signals. Those presentation choices do not change the underlying policy requirements in this document.

3. Who May Submit Reviews or Other Content

• You may submit feedback only if your content is connected to a real interaction, transaction, service request, delivery experience, support experience, or other legitimate marketplace touchpoint.
• Where Wiroko offers verified-purchase, verified-order, or similar labels, those labels are informational trust signals and may depend on technical records, matching logic, and workflow availability.
• Wiroko may limit review rights by category, order state, account history, abuse signals, geography, or other operational controls.
• Wiroko may refuse or remove submissions from users who appear to be impersonating customers, evading enforcement, coordinating abuse, or submitting content without a legitimate basis.

4. Honesty, Accuracy, and Firsthand Experience

Reviews, ratings, and testimonials must reflect the honest opinions, beliefs, or experiences of the person submitting them. If you describe facts, they must be accurate to the best of your knowledge and not materially misleading in context.

• Do not submit a review for a product or service you did not genuinely experience, order, receive, use, request, or otherwise interact with in a meaningful way.
• Do not post false positive reviews, false negative reviews, fabricated complaints, competitor attacks, or AI-generated review text presented as a real customer experience.
• Do not misstate pricing, delivery outcome, product condition, installation quality, warranty treatment, or seller conduct in a way that materially distorts the experience.
• If your experience was partial, limited, or unresolved, present it fairly and avoid making broader claims that you cannot support.

5. Incentives, Endorsements, and Required Disclosures

If someone receives money, discounts, free goods, credits, loyalty benefits, sweepstakes entries, affiliate compensation, or any other benefit connected to a review, rating, testimonial, or endorsement, that relationship may need to be clearly disclosed under applicable law and platform rules.

Wiroko does not permit incentives to be conditioned on a positive review, a specific star rating, or the removal or revision of honest negative feedback.

• Do not offer or accept compensation for a review unless the program is expressly allowed by Wiroko and the required disclosure is clear, conspicuous, and close to the endorsement itself.
• Do not present sponsored, affiliate-linked, employee, insider, family, or agency-created praise as independent customer opinion.
• Do not hide a material connection between the speaker and the seller, brand, affiliate, or Wiroko.
• Even if an incentivized review is allowed in a limited program, Wiroko may still limit its weight, display, or eligibility if the incentive structure creates authenticity or fairness concerns.

6. Seller, Partner, and Team Conduct Around Reviews

• Sellers may request honest reviews after real transactions, but they may not pressure, coach, script, gate, or selectively target only satisfied buyers in a misleading way.
• Sellers, affiliates, agencies, contractors, employees, friends, and family members may not post or procure deceptive reviews or testimonials about their own offers or a competitor’s offers.
• Sellers may respond to reviews professionally, but they may not threaten, intimidate, shame, bribe, retaliate against, or dox a reviewer for leaving honest feedback.
• No Wiroko user may use contract terms, threats of legal action, penalties, or account pressure to block or punish an honest review merely because it is unfavorable.

7. Prohibited Review and Rating Manipulation

• Posting, buying, selling, brokering, or arranging fake reviews, fake ratings, fake likes, fake follows, or fake engagement.
• Suppressing, burying, delaying, or filtering lower-rated reviews in a misleading way while presenting higher-rated content as representative of overall customer opinion.
• Creating multiple accounts, coordinated reviewer groups, employee review rings, or other artificial activity to influence ratings, rankings, conversions, or reputation.
• Offering refunds, replacements, credits, discounts, or special treatment only if a reviewer changes, deletes, or softens an honest review.
• Review hijacking, testimonial recycling, copying review text across products, or using off-platform endorsements in a way that misrepresents who reviewed what.

8. Content Standards for Reviews and Related UGC

• Do not include unlawful, harassing, hateful, discriminatory, sexually explicit, violent, or threatening content.
• Do not publish personal data, private communications, payment details, addresses, government identifiers, or other sensitive information about another person without authorization.
• Do not upload photos, videos, or files you do not have the right to use.
• Do not include malware, harmful links, hidden tracking, off-platform scam invitations, or unrelated advertising in review content.
• Keep submissions relevant to the actual transaction, listing, service, or support interaction being reviewed.

9. Photos, Videos, and Content Rights

You keep your ownership rights in the content you submit, but by submitting reviews or related user-generated content through Wiroko, you grant Wiroko the rights described in the Terms of Service to host, store, reproduce, adapt, display, moderate, and use that content as needed to operate, improve, secure, market, and support the marketplace.

You are responsible for ensuring that your submitted content does not infringe another person’s copyright, trademark, privacy, publicity, or other rights.

10. Moderation, Labeling, Ranking, and Removal

Wiroko is not required to publish every submission immediately or at all. We may review content before or after publication and may use manual review, automated systems, trust signals, order records, abuse reports, or third-party tools to assess authenticity, safety, legality, or policy compliance.

Wiroko may moderate content neutrally for trust and safety reasons, but will not knowingly maintain misleading review practices that materially distort marketplace impressions.

• Wiroko may delay publication while authenticity, order linkage, legal, or abuse checks are underway.
• Wiroko may label content as verified, unverified, incentivized, edited for format, translated, removed, or otherwise qualified where helpful to user understanding.
• Wiroko may remove or restrict content that appears fake, irrelevant, abusive, privacy-violating, infringing, manipulated, duplicate, off-topic, or otherwise noncompliant.
• Wiroko may de-rank or refuse to feature content that creates trust risk even if the content is not fully removed.

11. Reporting, Investigations, and Appeals

Users may report suspected fake reviews, undisclosed incentives, harassment, impersonation, privacy issues, or other content concerns through Wiroko support or the relevant reporting tools.

Wiroko may request screenshots, order identifiers, communication records, proof of incentive offers, identity details, or other supporting evidence when reviewing a complaint.

• Submitting a report does not guarantee content removal, but Wiroko will review reports in light of available evidence, operational context, and legal obligations.
• Wiroko may preserve evidence, notify affected parties, or cooperate with payment providers, regulators, or law enforcement where legally permitted or required.
• Where Wiroko offers an appeal or reconsideration path, users must provide complete and truthful supporting information.

12. Consequences of Violations

Violations of this policy can trigger marketplace enforcement even if the underlying content is posted off-platform but is used to influence Wiroko listings, seller reputation, affiliate promotion, or buyer decision-making.

• Possible consequences include content removal, review suppression, loss of badges or trust labels, listing restrictions, reduced visibility, payout holds, campaign disqualification, account suspension, account termination, and legal escalation.
• Wiroko may apply heightened monitoring, reserves, seller remediation requirements, or additional verification requirements where review abuse creates financial or consumer-protection risk.
• Nothing in this policy limits Wiroko’s rights under the Terms of Service, Seller Agreement, Acceptable Use Policy, or applicable law.

13. Contact

For general review, feedback, or content moderation questions, contact support@wiroko.com. Sellers and service providers may contact vendors@wiroko.com for seller-side review concerns. Formal legal notices may be sent to legal@wiroko.com.